Design is Analog
Analog is Design
We believe that design is thoughtful problem-solving delivered with creativity and passion. To us all meaningful design begins in a simple analog way, involving our minds, hands, and heart. We start by thinking, sketching, creating prototypes, working with our and, lots of discussions, research, and debate. For us, all work begins with natural & simple tools, and finally implementing our concepts with the most modern tools.
We believe that we cannot create great ideas in a vacuum. For over 25 years, Thomas and the AnalogLab team have created a dynamic mix of international designers, architects, artists, photographers, filmmakers, writers & dreamers. We combine this creativity with business experts and, as a team, are driven to discover and deliver world-class creative solutions.
Innovative, Nimble & Curious
Analog Lab is a Milan-based, international, multi-disciplinary team of designers. Our design thinking and expertise are brands, strategy, user experience, product, lighting, and furniture design. During Milan Design Week, we are excited to present the launch of our first "designed in Italy" collections.
Banca San Paolo
Analog-Lab founding partner Thomas is both an industrial designer and graphic designer. His work encompasses branding, furniture, and product design, retail concepts, and immersive new media. Past positions include Chief Creative Officer at Icon Medialab Milan, European Design Director for
John Ryan International, Imagineer at EuroDisney in Paris and Senior Designer with Landor Associates. Thomas has owned design studios in San Francisco, Seattle, Paris, and Italy. He currently teaches design and is a frequent speaker on design and design strategy topics at worldwide forums.
Thomas holds a masters degree in industrial design and interaction design from Domus Academy in Milan.
Ron has many years experience in the design world. He has worked as a retailer, importer/distributor and most recently as a design consultant to European design brands. Was the owner and founder of the design showroom Current in Seattle where he curated a collection of European and American furniture, lighting and objects. Ron studied art and design at the University of Washington.
Jessika is an interior architect and designer in the field of product and furniture. She loves the interesting interaction between working in these two correlated fields. Her experience of working close to materials and manufacturing has deepened her attention to detail and her knowledge of materials so every project is unique. Her design is an expression of Scandinavian simplicity blended with Italian spirit and craftsmanship.
Jessika is an experienced interior architect with work experience in Milano and for the past 10 years as a furniture and interior designer, in Stockholm and Milan. She has worked for market-leading clients and brands such as Absolut Vodka, I Guzzini, Mycronic, Target, Creation Baumann, and numerous others. She is trained both in Italy and Sweden and holds a master's degree in interior architecture and furniture design from Konstfack University, Stockholm
Sergio is our retail associate and he brings a team of employees and consultants from around the world to collaborate on retail projects and highly experiential space designs. His design philosophy is to use technology, architecture and design as a means to create environments that will affect, inspire and engage. Sergio believes in blurring the boundaries between forms of art and considers every project as a whole, where each component is as important as the other.
Sergio's design style is somewhat chameleonic in the sense that he works with each client to create a style that reflects their needs, builds their business and reflects their own brand. Sergio and his team have created over 300 highly experiential and branded stores around the world for clients such as Miss Sixty, Energie, Killah, S.Oliver, Breil, Mavi, Steve Madden, Bialetti, Novo, and Fornari.
DesignMashup programs focus on helping participants explore a transformation in their design work. Participants will gain insight into the process & techniques of top designers and engage with a passionate group of like-minded designers, architects, artists, creators, and makers.
In the DesignMashup workshops, you will not only get your hands dirty but also explore tools and materials to grow your design skills while bringing joy and lightness to your design work, overcoming creative blocks. The goal is to guide you in exploring your personal design poetics. This spirit of play is embedded in Italian design and is an excellent method also for team-working and participatory design approaches.
Autumn Workshop: Schedule
Two Exciting Locations, Modern Milan and Historic Hilltown of Civita di Banoregio, Italy
Join us for DesignMashup in Italy, an immersive 2-part Discover and Workshop, across 10-days in edgy Milan and Historic Civita.
Each 10-day discovery and workshop explore the foundation of modern Italian design in Milan and being guided in creating your personal expression within the framework of an immersive, hands-on workshop. Participants will explore the deep roots of Italian design in the context of this 2500-year-old Etruscan village and the modern Milan, creating design provocations and physical models that are personal yet linked to the rich culture and craft that is essential to Italian design (NOTE: the workshop brief, goals and an overview of the workshops focus will be presented, discussed and clarified in a series of 3 Zoom Conferences with Thomas and the participants leading up to your arrival in Civita).
The Milan Discovery
September 28-October 01
Explore Milan’s vibrant creative energy with visits to the Design Week Events, plus its essential and edgy design museums, art and design galleries, historic and evolving design districts, concept stores, design showrooms, and view Milan’s historic and iconic modern architecture.
Design Mashup in this historic hilltown
The Civita Institute
The Civita Workshop
Your one-week design adventure awaits in Civita di Banoregio – one of Italy’s most beautiful hill towns. This transition from the modern world to Civita is a striking contrast and an insight into the historical inner workings of the Italian design system guiding your creative work at the workshop.
Discover your personal design poetics through this immersive, hands-on design workshop that is a mashup of old and new Italian design thinking, materials and techniques.
Create your unique mashup prototype during this personally-guided creative design workshop.
Design Mashup 2019 workshops are held at the Civita Institute, a renowned American non-profit founded in 1981 to promote and inspire design excellence through cultural exchange. The Institute is committed to protecting the fragile physical, social, and cultural foundations of Italian hill towns.
NOTE: Space is limited to a small number of participants to allow ample time for one-on-one learning, lessons, critiques, and demonstrations.
Visit the website now for more information and to Pre-register for special early-bird pricing. www.design-mashup.com